Digital marketing involves promoting products or services through digital channels such as search engines, social media, email, and websites. It encompasses various strategies and techniques aimed at reaching a targeted audience, driving traffic, and generating leads.
SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). It involves keyword research, on-page optimization, and building backlinks to increase organic traffic and improve visibility.
Social media marketing leverages platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with audiences, build brand awareness, and drive traffic. It includes creating and sharing content, running ads, and analyzing performance metrics.
Content marketing focuses on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience. It involves blogging, video production, and other forms of content to educate, inform, and engage potential customers.
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